Channel Strategy
Audience research, format-market fit, north-star metrics. The doc your CEO can actually read.
P · 03 / Practice
Social media built like a media company, not a content calendar.
Most social teams are stuck producing posts. We help you produce a publication. Editorial systems, performance creative, and creator partnerships — engineered so each asset earns its keep and the channel becomes worth more every quarter.
The brands winning attention in 2026 aren't running social — they're running media properties on borrowed land. Editorial calendars, beat reporters, format experiments, house style, and a clear point of view people would miss if it disappeared.
We start by figuring out what you actually have to say that no one else does. Then we engineer the system to say it consistently across the surfaces where it lands — short-form video, long-form posts, founder channels, and creator partnerships.
Result: a feed that compounds, not a calendar that exhausts.
Six surfaces. One discipline.
Editorial Systems
Beats, formats, calendar, brief templates. The machine that ships 4× more without burning the team.
Short-Form Video
Reels, Shorts, TikTok — produced in weekly sprints with hook-first scripts and modular editing.
Performance Creative
Ad creative tested in volume against your funnel. We kill what doesn't work in week one.
Creator Partnerships
Vetted collaborations with creators whose audiences match yours. Ongoing residencies, not one-off posts.
Founder Channels
Ghost-shaped, founder-voiced. We make the CEO famous in the niche where it matters.
What you get, and on what cadence.
D · 01Audience & channel diagnostic
D · 02Editorial system & beats
D · 03First production sprint live
D · 04Performance creative pipeline
D · 05Creator residencies activated
D · 06Monthly performance review
Common channel questions.
Which platforms do you cover?
LinkedIn, X, Instagram, TikTok, YouTube, and Threads. We do not believe in spreading thin — we usually pick three based on category fit.
Do you handle ad spend?
Yes. We run paid social on Meta, TikTok, LinkedIn, and X with clear unit-economics targets. Spend is fully transparent on a shared dashboard.
Can you ghost-write for our founder?
It's one of our most-requested deliverables. We do a voice study, build a beat list, and ship a weekly cadence the founder approves async.
What if our category is "boring"?
No category is boring — only the angles are. B2B logistics, devtools, fintech, healthcare. We can show you receipts.
Build with us
Got a brand that deserves a real channel?
Tell us your category and target. We'll respond with the three formats we'd test in week one.