Token GTM
Pre-TGE narrative, allocation strategy, exchange storyline, post-launch operating cadence.
P · 02 / Practice
Web3 marketing for protocols ready to be inevitable.
Most Web3 marketing is noise calibrated to airdrop hunters. We build the kind of narrative, community, and on-chain motion that earns long-term holders, reputable backers, and the quiet trust that lets a protocol survive its first bear cycle.
The protocols that survive don't just win the launch — they convert speculators into believers, believers into operators, and operators into evangelists. That's a system. We build it.
We work with founders pre-TGE through post-launch operations. Narrative, positioning, KOL orchestration, on-chain quests, governance comms, and the quiet diplomatic work of getting your protocol into the conversations that actually move TVL. We are chain-agnostic and meta-agnostic — which means we will tell you when the meta is against you and what to do about it.
We have shipped launches across EVM L1s, L2s, Solana, Cosmos, and Bitcoin L2s. We've done it for protocols that survived and protocols that didn't — and the difference, almost always, was whether the team treated marketing as a system or a sprint.
Six surfaces. One discipline.
Narrative & Positioning
A defensible category story, written down and re-validated every quarter against the meta.
KOL & Influencer Programs
Curated CT/ETH/SOL voices. Long-form briefs. Performance-tracked. No dump-and-run.
On-Chain Growth
Quests, points programs, leaderboards, retention loops engineered for the bag they bring.
DAO & Governance Comms
Proposal storytelling, vote turnout campaigns, forum hygiene, delegate relations.
Analytics & Attribution
Dune dashboards, on-chain attribution, cohort retention. Every dollar tied to a wallet.
What you get, and on what cadence.
D · 01Category & narrative diagnostic
D · 0290-day launch operating plan
D · 03KOL & content engine live
D · 04On-chain attribution dashboard
D · 05TGE / launch run-of-show
D · 06Quarterly narrative refresh
Common protocol questions.
Do you take token-only compensation?
For aligned, post-launch protocols, partial token comp is on the table. For pre-TGE work we typically blend retainer + warrant or vested allocation.
Which chains and ecosystems do you know best?
Deepest in EVM L2s (Arbitrum, Base, Optimism), Solana, and Bitcoin L2s. We've shipped on Cosmos and Move chains too.
How do you measure success in Web3?
Holder cohorts, retained TVL, governance turnout, narrative SOV. We don't celebrate vanity metrics — we celebrate the metrics that survive a 60% drawdown.
Can you handle the launch event itself?
Yes. Run-of-show, exchange comms, AMA scripts, KOL coverage, post-launch hour-by-hour playbook. We've launched live and we've launched quietly.
Build with us
Got a protocol that deserves more attention?
Tell us what you're building and which chain. We'll respond with the first three things we'd change.