Selected Work · 2024 – 2026

Receipts. Not slides.

A representative slice of recent engagements. Some clients prefer to stay anonymous — the numbers and lessons are what matter. Each entry is short, with the metric we cared about and the question we got wrong before we got it right.

Web3Governance
2025 · Q3

Vote turnout up 5×; delegate count grew from 9 to 84 in two quarters.

We rebuilt proposal storytelling, ran a delegate-recruitment campaign across CT and the forum, and designed a monthly governance ritual that turned passive holders into active participants.

Web3TGE
2025 · Q4

A pre-launch protocol with no audience, three months later in the top-50 by holders.

We rewrote the narrative, recruited 22 KOLs across CT, ran a 6-week quest program, and held the line through TGE. 4× retained holders post drawdown.

CommunityWeb3
2025 · Q2

Discord engagement up 6×; mod incidents down 40%.

We rebuilt server architecture, introduced two weekly rituals, trained a tiered ambassador program. Result: a community that converts, not just chats.

SocialB2B
2025 · Q1

A devtool with a "boring" category became a creator favourite in 90 days.

Beat the LinkedIn algorithm by writing for engineers, not marketers. Founder channel went from 2k to 38k followers — and pipeline followed.

CommunityNFT
2024 · Q4

A drifting NFT community re-anchored — DAU up 3×, churn cut in half.

We rebuilt the Discord around two weekly rituals, retired noisy channels, and shipped a tiered ambassador program. Holders became co-creators; floor stabilised within eight weeks.

SocialDTC
2024 · Q3

Reels engine that paid back its production cost in week 3.

A modular short-form pipeline producing 12 reels/week at a fixed cost. CAC dropped 38%; AOV climbed 22% on the same audience.

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We will share the receipts on a 30-min intro call.